I applaud Moleskine for their determination to break into the digital world with their new Smart Writing Set but I think they're better off sticking to just plain old pen and paper.
Two words that many people might associate with each other and with good reason too. When Moleskine notebooks started becoming popular a few years ago, black was the only colour available. I've owned a number of them over the years, but a couple of years ago my wife bought me a burgundy coloured Moleskine that was released to tie in with the release of the first The Hobbit movie. Instead of a plain black cover, it's burgundy with embossed detailing from the original maps that Tolkien created for The Hobbit book. I didn't give the colour change much thought although I did like having something a little bit different.
Having finally finished this notebook and in need of a few more notebooks to fill the gap I went straight to Amazon to order up a couple of Moleskine notebooks in black. Then I remembered Matt Gemmell's piece on colours that I read the previous day.
Black is boring. Dark grey is boring. Even white is boring now, after a brief few years of distinction.
— Colours by Matt Gemmell
Matt is right. Black is boring. So I clicked through to see what other options there were and decided on a couple of packs of Moleskine Volant notebooks. One emerald set and one blue set. They arrived over the weekend and have been assigned their seperate roles. As you can also see they are definitely not black and definitely not boring either.
These will be definitely more interesting over time as I fill these notebooks and order others in different colours.
Just added Moleskine's new calendar app, Timepage, to my iPhone. I'll be road testing this for a couple of months as a replacement for Fantastical 2.
Moleskine are adapting to the digital world around them, but the big plus from this article is that despite the prevalence of technology, Moleskine's little black books are still their top seller.
The number of Moleskine paper products, including variations on the notebooks, has ballooned to about 500. But the top sellers are still the blank black notebooks in the original pocket size and a larger version.
— Moleskine Notebooks Adapt to the Digital World by New York Times
via The Cramped
A must step for anyone serious about embracing pen and paper.