I think of social media as one of those necessary evils in life. I’m well aware of the benefits of globally connected platforms that keeps people in touch, especially in the event of a natural disaster or event. Social media has proved itself as great way to keep people in contact with others. Like I said, that’s all good, but a good social media platform has value. Things that interest me as a consumer. Links, text, images. Anything that falls within my interests is valuable.
Lately it seems that Twitter has been failing in this respect. There’s doesn’t seem to be any value in Twitter anymore. I’m in a constant battle of finding people to follow and unfollowing people that don’t tweet anymore. This wasn’t a problem when I first used Twitter as I could see the value from my timeline. Interesting tweets and links had value and it kept me checking into my timeline on a regular basis. Now, it seems that I can go a couple of days without checking Twitter and not miss anything.
I was an early user of Twitter. A year after it launched I created my Twitter account. After a few years though I wasn’t seeing the same value that I seen in the early years of Twitter and so I closed my account. I ended up re-creating my account on Twitter last year. There’s a problem though. The problem lies in the fact that I haven’t a clue what I’m using Twitter for. Since starting my Twitter account up again, I’ve had a few interactions with others and it serves it’s purpose in a few areas, but mostly I’m wondering if I even need it at all.
These days though I’m stepping back from Twitter and using it mainly as a source of content to consume rather than to publish things. I’m also keeping my use of it sporadic. I’ve noticed a few other people are changing the way they use Twitter as well. People that I know would tweet all through the day are now down to just tweeting a handful of times a day at most. I’ve even stopped using tools like Buffer for sharing content. I just don’t see the need in tools like that when I’m more of an infrequent visitor to Twitter.
So is Twitter still valuable? I think it’s largely lost it’s value for me. I only check it a couple of times a day. Twitter has it’s uses but I don’t see the great need for it like I did a few years ago. It still has a value for my freelancing business and I’m in the process of moving some of the people I follow to that account, but that is a topic for tomorrow’s post.