Gap in the Themes Market?

 •  Filed under Ghost, Blogging, Posts

Over the last few weeks I've been looking at themes for Wordpress and Ghost.

Now it's easy to say that Wordpress has a clear advantage over Ghost. It's a CMS that's used by millions of people all over the world. Wordpress has been around since the early days of the Internet and it's still the goto CMS for many people and rightly so. It's extensible, stable and has thousands of themes available for it.

The Wordpress marketplace for themes is huge. There are thousands of themes available for all different types of sites. From minimal themes for bloggers to highly customisable themes for organisation sites. There's something for everyone.

Ghost is still relatively new when compared to Wordpress and while it is more specifically a blogging platform as opposed to a CMS like Wordpress, it's still gathering a steady number of fans.

The Ghost marketplace for themes isn't so big but that doesn't mean there should be a shortage of themes.

There are a number of themes available but there's two problems I see with most of the themes available for Ghost:

  1. Image heavy themes - It seems that most themes for Ghost see having images as a neccessity in their theme. While looking for a theme for my own blog I found it difficult to find a theme that didn't feature a full width banner and images for every post. Their themes probably do allow imageless posts but they never show that in their previews.

  2. Out of date themes - Ghost is on version 0.11 but many of themes available are falling behind in terms of compatibility.

It seems there's a gap in the market for Ghost themes that don't need images everywhere and stay compatible with the latest versions of Ghost.

The number of people using Ghost isn't in the same realms as Wordpress but I do find it much easier to use as a blogging platform. Ghost as a product is generating revenue and with an open source option available, there's definitely a growing number of people using it.

With the right marketing a designer/developer could do well with a number of themes that focus on minimal blogging rather than images.