It's been over a year now since Journalong was launched and since it's launch, the total number of customers is still less than triple figures. Okay, so I wasn't expecting to be the next Dropbox of the journalling world in terms of success, but hitting my milestone of a hundred customers would be nice.
I still believe there is a place for a product like Journalong in the world, but I'm definitely not attracting increasing numbers of customers with the current pricing model. What got me thinking about this was the recent product announcements from 37signals for their Basecamp Personal and Breeze products which are priced as one off purchases. Sure, these are products that will hang off Basecamp, but the idea of a one off price for software is something that is done in the native mobile apps area. Lots of apps are priced as a one-off purchase rather than as a subscription. Journalong has been priced as a subscription service from the start but is it priced right?
While $10 a year sounds cheap as chips to some people, others look at as expensive. I fork out about $50 (US) per month on software subscriptions and I use everyone of them daily. Some are a couple of dollars a month, while one almost hits the $20 mark. So, I'm used to seeing value that software can provide and pay for it.
Which brings me to my next question. Does Journalong provide value? For me, most definitely yes. For others? Maybe not. Journalong definitely delivers value in my eyes, but I also need to determine if that value is worth the current subscription price.
Pricing and value are two of the most important areas in a successful product. Without getting the price and value right for your product, you're going to be left with a product that no-one is going to pay for and use.
So if you've created an account for a trial of Journalong in the last year but didn't fancy it, then expect an email from myself in the next few weeks. I'm looking to get more feedback on Journalong as a product and whether it is delivering value.